BEZWILL BREWERY SUNNYSIDE IPA LABEL

Label design for Bezwill Brewery’s Sunnyside IPA, a hazy, fruit-forward beer with a bold tropical profile.

The direction draws from a nostalgic, illustrative style, building a vibrant coastal scene that reflects the beer’s juicy, easy-drinking character. The composition balances energy and calm, pulling together lush detail, strong silhouettes, and a clear focal point that holds at shelf.

The illustration is built with confident line work, layered colour, and subtle texture to create depth without losing clarity at smaller sizes. Typography is treated as part of the image, bold, slightly weathered, and fully integrated into the composition.

The result is a label that feels distinctive and full of character, designed to stand out while staying true to the tone of the beer.