RASCALLY

RABBIT PUB

BRANDING

Branding for Rascally Rabbit, a new bar in Cripple Creek, Colorado, developed in collaboration with Jesse Taylor.

The identity draws from Western and heritage references, combining traditional illustration with a character-led approach. At the centre is a hand-drawn rabbit mascot, designed to bring personality and consistency across the brand.

My role focused on the development of the rabbit character, building a flexible illustration system that could extend across multiple applications. The work balances detailed line work with clarity at different scales, ensuring it remains effective across print and digital.

The result is a cohesive identity that feels rooted in its setting while maintaining a clear and recognisable visual language.