FOXY COFFEE & MATCHA

FOXY is a ready-to-drink coffee and matcha brand built to stand out in a crowded, often predictable category.

I developed the full rebrand and packaging, creating a bold, character-driven identity that brings energy and attitude to the shelf. The work leans into strong illustration, confident typography, and a tight visual system designed to scale across flavours and formats without losing impact.

The approach moves away from generic coffee cues, focusing instead on building a brand with real personality. Something immediate, distinctive, and built for a new generation of drinkers.

The result is a cohesive identity that performs at shelf level while remaining flexible enough to grow with the range.