A while ago I was asked to do a brand refresh of an existing logo mark/concept for Joshua Tree Coffee

The original mark of a joshua tree growing out of a cup was created by founder Royce Robertson. He wanted to keep the original concept because the brand was already coveted around the world but he did want a professional designer to take a crack at making it more modern, legible and iconic.

I am very stoked with how it turned out and it has been so great to work with such an amazing company and brand.