HAPPY POOCH DOG WASTE BAGS

One of my favourite projects to date. Branding for Happy Pooch, a range of 100% biodegradable dog waste bags.

The identity is built around a simple, playful idea, a stylised “poop” form shaped into a poodle. It brings humour into the category while staying clear and instantly recognisable.

The system extends through bold, stacked typography and a flexible colour approach, allowing different variants to feel distinct while still holding together as a range. Everything is designed to be clear, legible, and hard to miss on shelf.

The result is a distinctive identity that stands out in a functional category, using personality and clarity to create something memorable.