Branding done for Bubblehauz, a premium car wash in South Africa, built around a bold, character-driven identity.

The direction balances a clean, modern feel with a more expressive approach, centred on a crocodile motif tied to the owner’s heritage. This becomes the core of the identity, bringing personality and a clear point of difference to the brand.

The system is illustration-led, using strong line work, confident colour, and a playful tone to create something that feels both premium and approachable. The character is designed to carry across applications, from signage to apparel, without losing clarity or impact.

The result is a cohesive brand that stands apart in its category, combining personality with a clear, recognisable presence.